Codemasters this week announced that it has acquired the exclusive rights to create Formula 1 video games, which it will use to “develop a new generation of the multi-million selling Formula 1 game franchise across multiple platforms.”

"Formula 1 is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China,” said Rod Cousens, chief executive officer, Codemasters.

“It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the Formula 1 audience and connecting them globally."